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Stay assured we deliver the best
695% Revenue Growth for
Suribachi Restaurant & Bar
Brand Repositioning · Website Development · Google Maps Ads · Meta Ads · Social Media Management
About Suribachi
A premium dining destination in Delhi offering Asian cuisine, handcrafted cocktails, live music, and contemporary interiors.
About the Client
Suribachi is a premium dining destination in Delhi offering an elevated experience through Asian cuisine, handcrafted cocktails, live music, and contemporary interiors. The objective was to reposition the brand digitally, increase reservations, and establish Suribachi as a top restaurant and nightlife destination in Delhi.
Website: suribachi.in | Duration: 12 Months | Location: New Delhi, India
Services We Delivered
- Brand Repositioning & Logo Redesign
- Website Development
- Google Business Profile Optimization
- Google Maps & Local Search Ads
- Meta Ads (Instagram & Facebook)
- Social Media Management
- Content Creation
- Performance Marketing
What Was Holding Them Back
Despite an excellent dining experience and premium ambience, Suribachi faced several digital marketing challenges that prevented growth.
Outdated brand identity with weak visual presence — the logo and branding didn't reflect the premium experience the venue offered.
Website lacked premium appeal and had no online reservation system, leading to missed direct bookings.
Low Google Maps visibility — customers couldn't easily find Suribachi when searching for restaurants or bars in Delhi.
Weak Instagram engagement with only 3,400 followers and 41K monthly reach, far below competing premium venues.
Heavy dependency on Zomato & Swiggy eating into margins, with no direct reservation or lead generation channel.
Monthly revenue stuck at ₹9.4L with inconsistent branding across platforms and limited repeat customers.
A 6-Phase Growth Plan
Complete brand and digital transformation — from identity to advertising — designed to drive direct reservations and revenue.
Rebranding & Website
- Premium logo redesign
- New brand colors & typography
- Social media templates
- Luxury UI/UX website
- Online table reservation system
- Click-to-call & WhatsApp
- Menu showcase & gallery
Google Ads & Local SEO
- Google Business Profile optimization
- Weekly photo uploads
- Review management
- Google Maps Ads
- Local search campaigns
- Best Restaurant Delhi
- Fine Dining & Cocktail Bar Delhi
Meta Ads & Social Media
- Awareness campaigns
- Weekend offer promotions
- Live music promotions
- Birthday & couple packages
- Retargeting & lookalike audiences
- Food photography & reels
- Influencer collaborations
12-Month Transformation
Every key metric improved dramatically — traffic, calls, reservations, footfall, and revenue all scaled significantly.
| Metric | Before | After (12 Months) |
|---|---|---|
| Monthly Website Visitors | 2,600 | 47,800 |
| Google Business Profile Views | 11,800 | 286,000 |
| Direction Requests | 94 | 2,180 |
| Monthly Phone Calls | 58 | 624 |
| Online Reservations | 22 | 512 |
| Walk-in Customers | 180 | 1,240 |
| Instagram Followers | 3,400 | 38,900 |
| Instagram Reach | 41K | 1.82M |
| Meta Ads ROAS | 2.3× | 9.6× |
| Monthly Revenue | ₹9.4L | ₹74.8L |
Local Visibility Before & After
286,000 profile views, 2,180 direction requests, and 624 monthly phone calls — all driven by optimized local presence.
Google Business Profile — 12 Month Overview
Meta Ads Performance Before & After
ROAS grew from 2.3× to 9.6× while generating 512 direct reservations at ₹468 cost per reservation.
⬛ Before
🟣 After
Meta Ads Campaign Summary
Traffic Growth — Google Analytics GA4
47,800 monthly users with a 4m 18s average engagement time and a 23% bounce rate — a highly engaged audience.
Reservation Dashboard — 486 Confirmed Bookings
A multi-channel reservation mix — website forms, phone calls, and WhatsApp — with a 3-minute average response time.
Reservation Source Breakdown
Instagram 12-Month Growth
Built a dominant luxury dining presence on Instagram — growing from 41K to 1.82M monthly reach with 4.36M reel views.
Revenue Growth 695% in 12 Months
Monthly revenue scaled from ₹9.4L to ₹74.8L — verified directly from the client's revenue dashboard.
Monthly Revenue Growth — ₹9.4L → ₹74.8L
Complete Digital Rebrand
A full identity overhaul — from logo to website to social media — positioning Suribachi as Delhi's premium dining destination.
❌ Before — What We Fixed
- ❌ Outdated logo & weak visual identity
- ❌ Low Google Maps visibility
- ❌ Basic website with no reservations
- ❌ Low social media engagement
- ❌ Heavy dependency on Zomato/Swiggy
- ❌ Few direct reservations
✅ After — What We Built
- ✅ Premium brand identity & modern logo
- ✅ Top Google Maps visibility
- ✅ High-converting luxury website
- ✅ Strong Instagram presence (1.82M reach)
- ✅ Automated reservation funnel
- ✅ Direct bookings dominating revenue
Where the 624 Leads Came From
A fully diversified acquisition mix — Google, Instagram, Facebook, and organic search all contributing.
Lead Source Breakdown — Total 624 Leads
What We Delivered
What Suribachi Said
"The complete rebranding transformed Suribachi into a premium digital-first restaurant brand. From the redesigned logo and website to Google visibility and social media campaigns, we saw a significant increase in reservations, footfall, and brand recognition across Delhi."— Management Team, Suribachi
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