A
D
I
N
G
.
.
.
Stay assured we deliver the best
97% Revenue Growth for
Elegant Journeys
Website Redesign · Google Search Ads · SEO · Instagram Management · International Lead Generation
About Elegant Journeys
A Delhi-based luxury destination management company crafting bespoke India tours for international travelers from USA, Australia, UK, Singapore, and beyond.
About the Client
Elegant Journeys is a Delhi-based luxury travel company specializing in tailor-made India tour experiences for international travelers. Their portfolio includes premium holiday packages such as Palace on Wheels, Golden Triangle Tours, Luxury Rajasthan Tours, Kerala Holidays, Wildlife Safaris, Spiritual Journeys, and exclusive experiences during major events like Maha Kumbh. Their primary audience consists of travelers from the United States, Australia, New Zealand, Singapore, the United Kingdom, and Canada seeking authentic, customized India travel.
Website: elegantjourneys.com
Services We Delivered
- Website Redesign
- Landing Page Development
- Google Search Ads
- Search Engine Optimisation (SEO)
- Instagram Management
- Conversion Rate Optimisation
- International Lead Generation
What Was Holding Them Back
Despite years of experience and exceptional tour packages, Elegant Journeys had no digital infrastructure to reach the high-value international traveler.
Low organic visibility internationally — unable to capture high-intent searches from USA, UK, Australia, and Singapore.
Generic tour pages with no conversion focus — visitors browsed but rarely submitted an inquiry.
High cost per inquiry from Google Ads at ₹5,480 — campaigns lacked targeted landing pages and proper structure.
Minimal social media presence with only 2,900 Instagram followers and 52K monthly reach.
Weak SEO — only 74 keywords ranking organically, leaving premium searches to competitors.
Monthly revenue capped at ₹12.8L with no scalable direct inquiry channel to premium international markets.
A 5-Phase Growth Plan
Website first, then traffic — each phase was designed to compound the one before it, building a full international acquisition engine.
Website Redevelopment
- Premium luxury UI/UX
- Faster page speed
- Mobile optimization
- Inquiry-focused design
- Destination pages
- WhatsApp & inquiry forms
- Travel blog integration
- Multi-country targeting
Dedicated Landing Pages
- Palace on Wheels
- Maha Kumbh Tours
- Golden Triangle Tours
- Rajasthan Luxury Tours
- Kerala Tours
- Wildlife Safaris
- Ayurveda Retreats
- Luxury India Holidays
Google Search Ads
- Luxury India Tours
- Palace on Wheels
- Golden Triangle Tour
- India Tour Packages
- Luxury Train Tours
- Maha Kumbh Tour
- Rajasthan Holidays
- India Travel Packages
SEO — Organic Growth
- Luxury India Tours
- Palace on Wheels Packages
- Golden Triangle Tour
- India Luxury Holidays
- Rajasthan Tours
- Maha Kumbh Tour Packages
- India Private Tours
Instagram Management
- Luxury hotel showcases
- Palace on Wheels content
- Indian festival reels
- Rajasthan destination videos
- Wildlife experiences
- Guest testimonials
- Cultural experience content
Target Countries
12-Month Transformation
Every channel delivered — traffic, inquiries, organic rankings, social reach, and revenue all scaled significantly.
| Metric | Before | After (12 Months) |
|---|---|---|
| Monthly Website Visitors | 3,800 | 41,600 |
| Monthly Tour Inquiries | 38 | 286 |
| Qualified Leads | 24 | 184 |
| Confirmed Bookings | 8 | 42 |
| Cost Per Lead | ₹5,480 | ₹1,620 |
| Google Ads ROAS | 2.6× | 6.8× |
| Organic Keywords Ranked | 74 | 684 |
| Instagram Followers | 2,900 | 18,700 |
| Instagram Reach | 52K | 684K |
| Monthly Revenue | ₹12.8L | ₹25.2L |
Ad Performance Before & After
CPL dropped from ₹5,480 to ₹1,620 while ROAS climbed from 2.6× to 6.8× with dedicated landing pages for each tour segment.
⬛ Before
🟣 After
Google Ads Campaign Summary — Full Campaign
Traffic Growth — Google Analytics GA4
41,600 monthly users with a 4m 42s average engagement time and a 31% bounce rate — strong quality signals for international tourism traffic.
Top Landing Pages — Organic & Paid
Organic Growth — 684 Keywords Ranked
Domain authority grew from 17 to 31. 72 keywords now rank in the top 3 positions across international luxury travel searches.
Top Ranking Keywords
Lead Dashboard — 184 Qualified Leads
A diversified acquisition mix across Google, organic, and Instagram — with an 11-minute average response time keeping conversion rates strong.
Pipeline Overview
Instagram Growth
Built an authoritative international luxury travel presence — growing from 52K to 684K monthly reach with destination-led visual storytelling.
Revenue Growth ₹12.8L → ₹25.2L
Monthly revenue scaled from ₹12.8L to ₹25.2L across 12 months — a 97% increase driven by compounding channel performance.
Monthly Revenue Growth — ₹12.8L → ₹25.2L
Website Transformation
A full rebuild focused on luxury positioning, international inquiry funnels, and converting global visitors into tour bookings.
❌ Before — What We Fixed
- ❌ Outdated design
- ❌ Generic tour pages
- ❌ Low inquiry conversion
- ❌ Poor mobile experience
- ❌ Limited international visibility
- ❌ No dedicated landing pages
✅ After — What We Built
- ✅ Premium luxury branding
- ✅ High-converting destination pages
- ✅ SEO-optimized content
- ✅ Dedicated landing pages
- ✅ Faster website
- ✅ International inquiry funnel
Where the 286 Monthly Leads Came From
A fully diversified acquisition mix — Google Ads, organic SEO, Instagram, and direct traffic all contributing at scale.
Lead Source Breakdown — Total 286 Monthly Leads
What We Delivered
What Elegant Journeys Said
"The digital transformation completely changed how international travelers discover and engage with our brand. The redesigned website, dedicated landing pages for Palace on Wheels and Maha Kumbh, and targeted Google Ads campaigns significantly increased high-quality inquiries from our key international markets. Our online visibility, lead quality, and direct bookings have grown consistently over the past year."— Management Team, Elegant Journeys
Ready to be our next success story?
Let's build something extraordinary for your brand.
Get Started Today →