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Stay assured we deliver the best
836% Revenue Growth for
Delhi Medical Health Care Academy
Google Ads · Website Redesign · Social Media Management · Lead Generation Funnel
About DMHCA
Delhi Medical Health Care Academy — advancing medical education across India.
About the Client
DMHCA offers fellowship, diploma, and certification programs for healthcare professionals across specialties including cardiology, radiology, critical care, neurology, and oncology. The academy delivers advanced medical education through online and hybrid learning models, helping doctors specialise post-graduation.
Services We Delivered
- Google Ads Management
- Website Redesign & CRO
- Social Media Management
- Lead Generation Funnel
- Remarketing Campaigns
What Was Holding Them Back
Before working with us, DMHCA struggled to scale nationally and convert interest into admissions.
High lead acquisition cost of ₹2,150 per lead — making national growth financially unsustainable.
Limited visibility among doctors — the primary target audience simply couldn't find DMHCA online.
Low social engagement with only 1,100 followers and 12K monthly reach on Instagram.
Website not built for conversions — poor UX, slow loading, and low form submission rates.
No remarketing infrastructure — warm prospects were lost with zero follow-up mechanism in place.
Only 41 admission inquiries per month — far below the volume needed to sustain and scale the academy.
A 3-Phase Approach
Structured rollout that built the right foundation before scaling ad spend.
Website Optimization
- New landing pages for fellowship programs
- Faster page loading speed
- Better lead capture forms
- Mobile-first UX improvements
- WhatsApp inquiry integration
Google Ads Campaigns
- Fellowship Courses Campaign
- Cardiology Programs Campaign
- Radiology Programs Campaign
- Critical Care Programs Campaign
- Retargeting Campaign
Social Media Growth
- Doctor success stories content
- Fellowship highlight reels
- Webinar promotions
- Faculty spotlights
- Medical career guidance series
12-Month Transformation
Every key metric improved dramatically over the campaign period.
| Metric | Before | After (12 Months) |
|---|---|---|
| Monthly Website Visitors | 4,800 | 68,400 |
| Leads Generated / Month | 62 | 1,420 |
| Cost Per Lead | ₹2,150 | ₹390 |
| Admission Inquiries | 41 | 532 |
| Instagram Monthly Reach | 12K | 486K |
| Social Media Followers | 1,100 | 18,900 |
| Monthly Revenue | ₹5.2L | ₹48.7L |
| ROAS | 1.9× | 8.6× |
Traffic Growth Month by Month
From 4,800 to 68,400 monthly visitors over 12 months — verified via Google Analytics GA4.
Google Analytics GA4 — Actual Dashboard Data (1 Jan – 31 Dec 2023)
Monthly Website Visitors — GA4 Data
Ad Performance Before & After
CPL dropped by 82% while conversion rate jumped nearly 5× with the same intent-driven traffic.
Google Ads Dashboard — Actual Campaign Data (1 Jan – 31 Dec 2023)
⬛ Before
🟣 After
Google Ads Snapshot Data
Revenue Growth 836% in 12 Months
Monthly revenue climbed from ₹5.2L to ₹48.7L — verified directly from the client's LMS revenue dashboard.
Revenue Overview — Actual Dashboard Data (1 Jan – 31 Dec 2023)
Instagram 12-Month Growth
From a dormant profile to a high-reach channel generating real doctor leads.
Instagram Insights — Actual Dashboard Data (1 Jan – 31 Dec 2023)
Where the 1,420 Leads Came From
A diversified acquisition mix across paid and organic channels.
Lead Source Breakdown — Total 1,420 Leads
What We Delivered
What DMHCA Said
"The new marketing system completely transformed our admissions process. We started receiving qualified inquiries from doctors across India, and the lead quality improved significantly. Their Google Ads and website optimization helped us scale admissions faster than ever before."— Management Team, DMHCA
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