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Stay assured we deliver the best
10× Lead Growth for
Cleomitra — CRM & Business Platform
Social Media Management · Meta Ads · Influencer Marketing · Press Release · Lead Generation
About Cleomitra
A South India–based SaaS platform that unifies CRM, WhatsApp, Instagram, calls, email, scheduling, billing, and business operations.
About the Client
Cleomitra is an Indian SaaS platform that brings CRM, WhatsApp, Instagram, calls, email, scheduling, billing, campaigns, follow-ups and business operations into one connected system. Its plans start at ₹499/month and are designed for appointment-based businesses including salons, clinics, spas, gyms, consultants, event companies, retail businesses and home-service providers.
Website: cleomitra.com
Services We Delivered
- Social Media Management (Instagram)
- Meta Ads — Lead Generation
- Influencer Marketing
- Press Release & Brand Visibility
- Lead Generation Strategy
- Landing Page Optimization
- Audience Segmentation & Retargeting
Starting From 2–3 Leads a Month
Cleomitra had a powerful product but no digital marketing engine to put it in front of the business owners who needed it most.
Only 2–3 qualified leads per month — far too low to sustain subscription growth or build a meaningful customer base.
Generic SaaS positioning — the product was being marketed as "a CRM" rather than speaking to specific business pain points.
Low brand awareness among the target audience of salon owners, clinic operators, consultants, and appointment-based businesses.
Minimal social media presence — the platform's Instagram showed little of the value it provides to real businesses.
No influencer or creator ecosystem to demonstrate how Cleomitra solves everyday operational problems for business owners.
No structured retargeting — visitors who showed interest were not being followed up through ads, content, or WhatsApp.
Industry-Specific Problem/Solution Marketing
We shifted Cleomitra's positioning from generic SaaS awareness to targeted, problem-first messaging for specific business types.
The Positioning Shift
Social Media Management
- Instagram content strategy
- Product education posts
- Feature-focused content
- Business-owner content
- Reels & educational posts
- Lead-generation content
Meta Ads
- Business-owner targeting
- SaaS lead generation
- Retargeting campaigns
- Website traffic campaigns
- Problem → Solution creatives
- WhatsApp / CRM CTAs
Influencer Marketing
- Business / entrepreneurship creators
- SaaS / productivity creators
- Industry-specific creators
- Educational product demos
- Startup founder creators
- Local business creators
Press Release & PR
- Product announcements
- Feature launch coverage
- Brand awareness campaigns
- SaaS market positioning
- Digital PR outreach
Lead Generation Strategy
- Landing page optimization
- Audience segmentation
- Retargeting sequences
- Conversion-focused messaging
- WhatsApp / CRM-oriented CTAs
Who We Targeted
Rather than broad SaaS awareness, we focused on businesses with a clear operational need for WhatsApp CRM, bookings, follow-ups, and billing in one place.
Beauty & Wellness
- Salons
- Beauty parlours
- Spas
- Wellness centers
Healthcare
- Clinics
- Cosmetic clinics
- Healthcare practices
Professional Services
- Consultants
- Agencies
- Service providers
Fitness & Local
- Gyms
- Fitness studios
- Home-service businesses
Events
- Event management companies
- Wedding businesses
Retail & D2C
- Clothing stores
- Retail businesses
- D2C brands
Industry-Specific Campaign Angles
Salon
"Turn Instagram & WhatsApp enquiries into confirmed appointments."
Clinic
"Keep patient conversations, appointments and follow-ups organized."
Consultant
"Manage leads, meetings, follow-ups and billing from one platform."
Event Business
"Stop losing event enquiries because of missed follow-ups."
Home Services
"Manage bookings, customer communication and service follow-ups."
Retail / D2C
"Turn one-time buyers into repeat customers with WhatsApp campaigns."
Lead Generation 10× Growth
Monthly leads went from 2–3 to 20–30 — a 900% increase in qualified business enquiries over the campaign period.
Monthly Lead Volume — 2–3 → 20–30 Leads
Revenue Opportunity Calculated
Based on Cleomitra's published pricing tiers — illustrative calculations showing the subscription value unlocked by 10× lead growth.
| Plan | Monthly Price | 2.5 Leads / Month | 25 Leads / Month |
|---|---|---|---|
| Engage Starter | ₹499 | ₹1,248 | ₹12,475 |
| Engage Growth | ₹1,499 | ₹3,748 | ₹37,475 |
| Engage Pro | ₹2,499 | ₹6,248 | ₹62,475 |
| Service OS Growth | ₹2,799 | ₹6,998 | ₹69,975 |
| Service OS Pro | ₹3,999 | ₹9,998 | ₹99,975 |
Illustrative Scenario — Engage Growth Plan (₹1,499/month)
Note: The subscription value figures above are scenario calculations based on Cleomitra's published pricing and the stated lead-volume change. They are not verified client revenue claims — they illustrate the potential subscription opportunity unlocked by 10× lead generation growth.
What We Delivered
* Illustrative figure based on published ₹1,499 Engage Growth plan pricing
What Cleomitra Said
"The shift to industry-specific marketing completely changed our lead pipeline. Instead of talking about features, we started speaking directly to the problems our customers face every day — and the response was immediate. The combination of Meta Ads, Instagram content, and influencer collaborations helped us reach business owners who genuinely needed what we built."— Cleomitra, SaaS CRM Platform
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